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And the Award Goes to … Ozempic
The Golden Globes commercials were kinda bonkers. Plus: Extreme fitness trends, thin is (back?) in, misleading headlines, and more wellness news.
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Rina Raphael
Most Popular Wellness Stories of 2024
The fall of a longevity guru, "spirituality" infiltrates new sectors, the marriage of Hollywood and supplements, and much more.
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Rina Raphael
The MAHA Business Effect
RFK Jr.'s already influencing the consumer goods space. Plus: What Americans crave, lousy nutrition reporting, and more news.
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Rina Raphael
The Exploitation of Egg Donors
My latest investigation explores the booming—and unregulated—U.S. egg donor market. Plus: News, wellness trends, women's health research, and more!
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Rina Raphael
Hollywood's Magic Pills
The booming supplement industry provides the perfect landing pad for actresses looking for relevance, respect, and the sweet sound of a ka-ching. Plus…
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Rina Raphael

Recent posts

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A recap from the road!
I recap CSICon and QED. Plus: latest bizarre beauty trend, sneaker market, women's health research news, dystopian robots, and more.
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Rina Raphael
A Growing—and Problematic—Wellness Sentiment
Jonathan Stea explains how Dr. Mark Hyman contributes to a controversial view of mental health. Plus: latest wellness news & trends!
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Rina Raphael
What Happened to the American Vacation?
A rant about corporate blandness, screen fatigue, and the death of enchantment. Plus: latest wellness news & trends!
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Rina Raphael
The Healthification of Hair
The ever-growing hair wellness sector—"follicle fitness," scalp microbiome, etc. Plus: latest fad diet, quadrobics, trending supplements, and more.
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Rina Raphael
'Social Wellness'
Everyone wants to be a community-building brand! Plus more news & trends: 'Protein candy,' vitamin brand woes, and why are GLP-1 makers funding body…
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Rina Raphael
Are Longevity Clinics Not Long for this World?
Ambiguous buzzwords and 4 reasons I’m bearish on longevity trends. Plus: Lululemon greenwashing complaint, niche women’s health sector heats up, and…
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Rina Raphael
Bad Beauty Science
A celeb skincare ad gets called out. Plus: another overhyped fitness study, 'holographic' bike, Ozempic dupes, and more health news.
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Rina Raphael
Drama in the Longevity Scene
A polarizing figure raises questions about the longevity sector. Plus: A shift in Gen Z wellness, “sad leave,” fitness marketing campaign under fire…
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Rina Raphael
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